A research by Conductor shows that consumers are 131% more likely to buy from a business that educates them on its products and services. Customer education is an opportunity for you to demonstrate your expertise and build trust.
#Have built a loyal client base how to#
Instead, think about how you can help your customers solve their problems and educate them by sharing tips and tricks on how to get more out of your products and services. However, i f you only connect with your customers when you want them to buy something, you’ll have trouble keeping them around for the long haul. Consistently engage your customersĪs the saying goes, “Out of sight, out of mind.” As such, it is important to remain visible to your customers. To meet consumers where they are, consider offering them delivery and pickup options. And 30% of millennials said they are shopping more frequently, instead, online.
Thirty-nine percent said they are shopping less frequently in stores. Digital channels and options that were previously considered as a convenience, are now a necessity. Consider streamlining your checkout process so customers can get in and out, answer questions on social media rather than forcing customers to go through an automated maze of menus over the phone and offer auto-billing.Īs the COVID-19 pandemic continues, many consumers have changed the way they think about shopping. Think about how you can make the customer experience simpler or faster. Make life easy for your customers, and they’ll keep coming back. It’s a great way to show customers that you’re not only reading their feedback, but also acting on it. When retailer Kendra Scott made changes in response to customer feedback, the email below detailing the improvements went out to every customer. Once the improvement is complete, tell customers about. If customers complain about the poor layout of your store, for example, fix it. They don’t want to listen to valuable advice – especially if it’s something you don’t want to hear.Įvery business should make an effort to collect feedback from customers and listen to it.
Sometimes businesses react to customer feedback just like a teenager. When your mom gave you advice as a teenager, you rolled your eyes, got defensive and probably said something like, “She doesn’t know what she’s talking about.” That’s not a small gesture, so you should return the favor through a loyalty program. After all, they can choose to spend their money anywhere, and they’ve chosen you. Why do loyalty programs work? Customers want to feel appreciated. Set up a loyalty program that gives customers discounts, gifts and exclusive offers.Īccording to a Bond research, 71% of consumers who are members of loyalty programs say membership is a meaningful part of their relationships with brands. One of the best ways to keep customers coming back is to reward them for their loyalty. Forty-two percent of consumers expect a response on social media within an hour, and another 32 percent expect a response within 30 minutes. Research shows customers want service via social media, and they expect a quick response. That means your in-store staff must be friendly, helpful and efficient your customer support team should be easy to access and able to solve problems in a timely fashion and your business should work to answer questions quickly – even on social media. When a customer waits in line, makes a return, calls about a broken product after a purchase, asks a question on Facebook or works with an employee to find the perfect gift in your store – they’re keeping score. A customer evaluates every interaction he or she has with your staff and makes a judgment call about your service. If you want loyal customers, amazing customer service is a must. Make customer service a priority – even on socialĪccording to a Microsoft study, 90% of consumers across the globe consider customer service to be important in their choice of a brand.
Relationships inspire customers to make a purchase, and another…and another.Ĭheck out these five ways to increase customer loyalty at your business: 1. Successful business owners know that maintaining strong ongoing relationships with customers, gives their business a solid base of sales to count on. In fact, loyal customers spend 67 percent more than occasional customers, which is why focusing on repeat business is a necessity. Loyal customers keep your revenue flowing.
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